How Sears Lost the American Shopper – The Wall Street Journal

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How Sears Lost the American Shopper – The Wall Street Journal

It was the 1970s and Sears was at its peak. It dominated American retailing. Its corporate headquarters was the tallest building in the world. A job at Sears was a ticket to a long and lucrative career.

But rivals like Walmart were bearing down, shopping patterns were changing and Sears started making a series of wrong bets.

Over the last…

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