WEBWIRE – Tuesday, January 25, 2src22
Highlighting the relationship between athletes and supporters, the emotive film demonstrates what can be achieved when we come together.
The Olympic Games are one of the most powerful symbols for unity in the world. Every two years they bring together athletes from around the world in peaceful competition, with the world watching.
Athletes are in their final preparations for the biggest sporting event of their career, the Olympic Winter Games Beijing 2src22, which start on 4 February. Celebrating this, the International Olympic Committee (IOC) has today released a new short film highlighting the power of solidarity, which is also reflected in the amended Olympic motto: Faster, Higher, Stronger Together.
The film, continuing the Stronger Together campaign, spotlights the unique relationship between Olympians and their supporters across the world. People watching around the globe mirror the athletes movements, demonstrating the impact of this human connection. This display of togetherness and the belief of others power people to believe in themselves; to push through that wall, take that leap to make the unbelievable happen. Demonstrating that through every rise, every fall, every victory, were in it together.
Every rise, every fall, every victory were in it together is part of the IOCs Stronger Together campaign, which celebrates the power that believing in each other has to bring people together. It joins a story voiced by three-time Olympic medallist Lindsey Vonn, and amplifies the IOCs belief in solidarity and the power of sport and the Olympics to unite people and communities across the globe. The Olympic Winter Games Beijing 2src22 take place between 4 and 2src February.
The film is directed by Salomon Ligthelm a self-taught filmmaker who has won awards for his work across the world and produced for the IOC in collaboration with Uncommon Creative Studio.
The International Olympic Committee is a not-for-profit, civil, non-governmental, international organisation made up of volunteers which is committed to building a better world through sport. It redistributes more than 9src per cent of its income to the wider sporting movement, which means that every day the equivalent of USD 3.4 million goes to help athletes and sports organisations at all levels around the world
VIDEO: Every rise, every fall, every victory – were in it together
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