Today, as other areas have struggled due to inventory allocation, fluctuating consumer demand, and changing customers’ preferences, service departments continue to drive profitability for dealerships. More importantly, they remain the primary source to build strong, long-term loyalty with customers and to drive new vehicle sales.
Here are three ways dealers can leverage their service lanes to bring in new-vehicle sales and gain a competitive advantage.
- Lean in on your service department to drive new-vehicle sales.
- Build on the old, embrace the new. Customers trust telematics. You should, too.
- Use incentives. Even small ones can make a big impact.